Promote your event on the Piletilevi platform
Promote your event on the Piletilevi platform
Discover the opportunities offered by Piletilevi to increase your event’s visibility.
Why advertise on Piletilevi?
PLG is an international ticketing company operating in Estonia, Latvia, Lithuania, Romania, the Czech Republic, Slovakia, and Poland. Around 80 million people live across our markets, and this year the company celebrated its 29th anniversary. The number of tickets issued has exceeded 22 million, with a total value of 600 million euros, and our websites attract up to 200 million visits per year. PLG’s greatest strength lies in its professional team of 300 members.
Ticket post
Piletilevi’s weekly email newsletter shares information about events taking place in Estonia and nearby regions. The newsletter is sent out every Wednesday to more than 200,000 email addresses. It is distributed separately in Estonian and Russian. The recipients are culture enthusiasts who wish to stay continuously informed about upcoming events.
Banner advertising
Banner advertising on the largest entertainment event sales channel helps generate interest in your event and supports ticket sales.
Digital screens
The advertisement will appear on 86 digital screens across Estonia at Piletilevi sales points. Tickets for events sold by Piletilevi can also be purchased immediately at these locations, which is a great and direct way to remind culture enthusiasts of upcoming events while also offering them the opportunity to buy tickets right away.
Facebook & Instagram
By using banner or video advertising on social media, you can cost-effectively increase awareness of your event outside the Piletilevi web environment and then direct culture enthusiasts to purchase tickets from Piletilevi’s sales platform. Piletilevi has the most comprehensive data in Estonia on target audiences and trends within Meta channels.
Google Ads
If you want to promote your event to the widest and most targeted audience possible, the Google Ads platform is the perfect choice for you. Google Ads allows you to capture the most relevant customers to achieve the best possible results in ticket sales.
Mediation of TV, radio, and outdoor advertising
In addition to advertising space on Piletilevi's own channels, we also offer the opportunity to purchase advertising on television, radio, and outdoor media through us. During its 25 years of operation, Piletilevi has accumulated a considerable amount of knowledge and experience about which media channels and marketing activities are most effective in actually selling tickets.
TikTok
TikTok is the fastest-growing social media platform in recent years, offering engaging and interactive content that has brought about a global shift in internet usage habits. While TikTok was initially most popular among younger audiences, it has rapidly expanded among users over 25 in recent years and continues to attract new users every month. Piletilevi has been advertising on TikTok since the introduction of ads and knows exactly what it takes to engage the audience effectively.
Advertising on the ticket
Today, depending on the type of event, up to 90% of tickets are sold in PDF format. This makes the paperless ticket an attractive advertising medium. You can add promotions for your other upcoming events to the ticket of the event you are organizing.
Ticket Lottery
We have over 78,000 followers on Facebook in Estonian and more than 35,000 in Russian. The organic reach of ticket giveaway posts can reach tens of thousands, with engagement in the thousands. This provides an excellent opportunity to promote your event to a large audience on social media.