PLG group expands into Serbia with the acquisition of Ticket Vision d.o.o.

PLG group, a leading ticketing company in Central and Eastern Europe and the Baltics, acquired Ticket Vision d.o.o., Serbia’s largest ticketing company, on 5 November 2026. The acquisition marks PLG group’s expansion into the Balkans. Founded in 2005, Ticket Vision will continue operating under its established brand, www.tickets.rs, with its Belgrade-based team and management structure remaining unchanged. Nataša Šošević will continue to serve as the company’s CEO.

The transaction is part of PLG group’s strategy to strengthen its position as a leading European technology and ticketing company and accelerate the group’s expansion.

“This is our first investment in Serbia and an important milestone in our group’s continued expansion. We strongly believe in the long-term growth potential of the Serbian economy and the development of its entertainment, cultural and sporting events market. In ticketing, platforms that have become consumers’ first choice and trusted destination for discovering events and purchasing tickets have a clear competitive advantage. The stronger a platform’s brand recognition and consumer trust, the greater the visibility it provides to event organizers and the more cost-effectively they can reach new audiences,” said Sven Nuutmann, Founder and CEO of PLG group.

According to Nuutmann, PLG group will continue investing in AI-powered solutions and developing its group-wide technology and ticketing platform.

“Our goal is to provide customers with the best possible features and functionality. AI tools have brought a major breakthrough in product and IT development across the group. At the same time, we firmly believe that technology alone does not sell tickets. What truly drives ticket sales is a strong and loyal customer base, with technology making the purchasing experience smoother and more seamless. A unified platform across the group, combined with the largest consumer audience in Central and Eastern Europe, offers event organizers a unique and highly effective sales channel,” he added.

Nataša Šošević, CEO of Ticket Vision, who has been with the company for 15 years and has played a key role in driving its growth, sees joining PLG group as a significant opportunity for the company’s future development.

“The acquisition of 100% ownership of Ticket Vision by PLG group marks an important and exciting new chapter in the company’s development. I see this as a strategic move that opens up significant opportunities for further growth, expansion and long-term success. Ticket Vision has established itself as Serbia’s leading ticketing company through extensive industry experience, trusted partnerships and a dedicated team of professionals. With the strength, resources and strategic vision of PLG group behind us, we have an excellent opportunity to build on our achievements and take the company to the next level,” said Šošević.

About PLG group

PLG group is the leading independent full-service ticketing company in Central and Eastern Europe, operating across eight European markets: Estonia, Latvia, Lithuania, the Czech Republic, Slovakia, Poland, Romania and Serbia.

PLG group’s shareholders include Angel Rose Capital, the investment company of entrepreneur and group founder Sven Nuutmann; BaltCap, one of the leading private equity investors in the Baltics; and Tristafan, an Estonian-owned investment company.